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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey - I’m Ashish Oberoi, and I lead Supply Growth at Flent. This is a supply-first role, and naturally, we’ll end up working very closely—often day to day.
I’ve spent most of my career in Sales and Retail, building brands and revenue formats in environments that required both imagination and discipline. Over the years, I’ve gravitated toward roles where I enjoy spotting opportunities early, bringing different stakeholders onto the same page, and moving ideas forward through persuasion, clarity, and persistence.
At Flent today, a large part of my time - roughly 80% - is spent keeping the supply engine running and evolving. That means being in constant conversation with homeowners, builders, brokers, team members, and internal and external customers, while also staying close to the operational details that make supply actually work. I tend to care deeply about the small things - how processes fit together, where friction hides, and whether the steps we take today will still make sense a year from now.
This role comes from a very real place: supply is growing, the surface area is expanding, and there’s more ground to cover than one person can reasonably do justice to. I’m looking for a reliable execution partner who can take ownership in areas where my time or context is limited and help strengthen the overall supply function.
This is a core supply growth role, not a support function. You’ll work closely with me to build and execute Flent’s supply engine on the ground.
The role combines frontline sales with real market ownership. You’ll take supply conversations from the first call to closure, represent Flent in the market, and bring back sharp, real-time insights that help us improve how we acquire and manage supply. Trust-building with landlords and strong follow-through are central to doing this well.
Over time, this role is designed to grow into broader ownership—covering micro-markets end to end and developing into a full-stack supply operator.
In simple terms, you’ll be: