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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 250+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey, I’m Purva! 👋🏼
I was one of the early people to join Flent, and today I lead Design Ops.
When I started, a lot of my time went into figuring out how to design and set up individual homes. What furniture should go where, how a space should feel, which vendors to work with, and how to turn an empty apartment into a home someone would actually love living in.
As we've grown, I've realised that designing a great home is one challenge. Figuring out how to design hundreds of great homes, consistently, is an entirely different one.
That's what occupies a lot of my time today.
I'm thinking about the systems, processes, vendor networks and capabilities we'll need when we're setting up 200, 500 or even 1,000 homes. How do we move faster without cutting corners? How do we make good design repeatable? How do we solve problems before they become bottlenecks?
But none of that changes the fact that every individual home still matters.
Because a Flent home should feel like a Flent home, whether it's our 10th or our 1,000th.
I'm looking for someone who enjoys the creative process of designing a home just as much as the messy, on-ground work of bringing it to life.
Someone who cares about how a space looks, but cares equally about whether it actually works.