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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey — I’m Rishabh, co-founder & COO at Flent. I lead all things tech, platform, and cashflow here.
I feel the Flent platform is going to be a lot more than a grid of homes on an app.
Renting in REAL life is extremely messy. Most people come with fuzzy requirements - “something close to my office, maybe ₹60k budget, should’ve good ventilation, non-smoking flatmates”. And on the supply side, every home is a new SKU with 100+ attributes. Traditional marketplace interfaces and journeys will never work.
I think of our platform as a broker in software form - one that listens, interprets, and guides, rather than dumping endless choices. It should be able to explain why this home makes sense for you, do the trade-offs you’d otherwise struggle with, and build trust through speed and clarity.
Good design, to me, is invisible yet deeply felt. It simplifies decisions, reduces doubt, and helps people move forward with confidence. That’s the bar I hold for everything we build at Flent.
We’re hiring our first Product Designer. You won’t just be designing screens — you’ll be setting the design DNA of the company.