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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey — I’m Shail, co-founder & CEO at Flent 👋🏼
Along with the hundred other things on my plate as a founder, I also lead our supply growth efforts.
If I had to sum up what the supply team is really responsible for, I’d say this — we're building the most trustworthy property management company in India.
That word — trust — is everything here.
Because this is not a normal market. Landlords in India have been through a lot. They’ve dealt with brokers who ghost them, tenants who disappear overnight, and platforms that overpromise and underdeliver. Which is why most of them are hesitant to consider a property management company in the first place.
And it makes sense — if you lose ₹100 to a scam, it’s annoying. But if you’ve handed over your ₹2 crore asset and something goes wrong, that hits differently. So the work we do on supply is really about rebuilding that trust. Brick by brick. Call by call. Home by home.
So just to sum it up, our job is to move the needle on the five AARRR metrics — Awareness, Activation, Retention, Revenue, and Referral — all for landlords.