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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey — I’m Shail, co-founder & CEO at Flent. If hired, you’ll be working directly with me.
Important disclosure: working with me can be intense. Priorities shift fast, expectations are high, and my asks are often half-baked and vague. If that kind of environment excites you, you’ll thrive here. If not, this role may not be the right fit.
Top-of-mind awareness campaigns have worked well for us so far, it’s how we acquired our first 100 homes and attracted 300+ customers. People knew about us, trusted us, and wanted to be associated with the brand. But scaling from here looks very different. Brand will only build aspiration & trust, it won’t get us signed agreements or paying customers.
The next phase of growth is all about intent. Finding the levers that push people from “I’ve heard of you” to “I want to Flent RIGHT NOW.” That means testing channels, reading the signals, and doubling down on what consistently delivers.
I also own brand at Flent, so lead gen and brand will overlap a lot. We’ll be working closely to make sure whatever we try on the growth side doesn’t just bring in leads, but also feels true to our positioning. Don’t expect me to approve a lead gen idea if it sounds ‘non-flent’ :)
You’ll be the architect of our lead-generation and conversion playbooks.
Your job is to run experiments on both the supply side (landlords) and the demand side (tenants). Some channels will be obvious — the ones that can start showing results quickly. Others will take more digging, more trial-and-error, before they start paying off. You’ll be testing both, gathering insights, and figuring out where we should double down.
You’ll also work very closely with the sales team to track conversions — making sure those leads actually translate into signed agreements. Think of this job as building the playbooks that keep our supply and demand pipelines healthy, so sales never has to chase in the dark.