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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 150+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,500,000 in annual GMV.
Hey — I’m Shail, co-founder & CEO at Flent 👋🏼
Since this is a Founder’s Office role, you’ll work very closely with me. So before anything else, it’s important you understand who I am to work with, not just what I’ve done.
I broadly see founders fall into three buckets: builders, salespeople, and creators.
I’m a salesperson, through and through.
Persuasion, alignment, and getting people excited about an idea - that’s my core skill. Roughly 50% of my day job is selling: to investors, team members, candidates, customers, landlords — basically anyone who needs to believe in something before it fully exists. I’ve spent years practising this craft, and it shapes how I think and operate.
I’m a half-baked creator, mostly as a writer. Writing brings me clarity and helps me scale my thinking — it’s how I ‘sell ideas’ internally and externally. But because much of my time goes into selling and operating, I often rely on my team to execute brand, content, and creative work that I care deeply about, but can’t do by myself.
Building is where I’m the weakest of the three. Not because I don’t understand how things are built, but because I’ve rarely been the one doing the hands-on building myself. When I do step in, I usually contribute taste, attention to detail, and momentum, while surrounding myself with people who are better builders than I am.
If you’re hired for this role: