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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey — I’m Rishabh, co-founder & COO at Flent. I lead tech, platform, and cashflow here.
Now you might wonder — why is a COO running tech & platform? And if you dig a little deeper, you’ll see I’ve been a product manager most of my career. So then why am I building a real estate company? Fair questions.
The truth is — Flent’s a bit of an anomaly. Titles don’t mean much. Backgrounds, even less. We go where curiosity takes us. And mine led me to own finance.
At a company like Flent, financial leverage is what makes or breaks momentum. It’s also what turns the impossible, possible — because great homes do come at a cost. Cash moves fast here — from tenants to landlords, furniture vendors to society associations. Amongst a million debits and credits, a great cashflow management system is our bloodstream.
I believe Finance isn’t just about keeping the books clean ; it’s about making every rupee pull its weight. With cash moving in and out constantly, there’s a real opportunity to build a powerful flywheel. Collect a little earlier, pay a little later, manage your float better — and you create space to grow without always needing more capital. That’s the kind of financial thinking we value.
Finance, in our world, is a growth lever — and this team is expected to squeeze every drop of leverage from every transaction.