<aside> 💡 Apply for this role here.
</aside>
Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey - I’m Dhiram, Growth Lead at Flent.
I've spent 6+ years inside the engine rooms of companies that built categories from scratch - Urban Company, Swiggy. Not in a "I was there" way, but in the trenches - running sales pipelines, building processes where none existed, figuring out demand when the playbook hadn't been written yet. I know what it takes to operate in chaos and still be expected to deliver numbers.
I believe demand isn't just about filling the top of the funnel. It's about owning the entire revenue journey - from first touchpoint to lifetime value. At Flent, sales and customer success are the same thing to me. If a sale is done with the right expectation setting, retention becomes natural. If it isn't, LTV dies before it begins.
I'm high-trust and prefer to be hands off - but I only get there when I know things are moving without me following up. I obsess over data and details because revenue isn't luck. It's systems, clarity, and execution.
Our funnel today works, but it's messy, opaque, and too dependent on individuals. We need someone who can bring visibility, build accountability, and turn demand into a scalable system. If you love fixing broken processes, driving metrics, and making teams sharper - you'll love this role.
Demand at Flent touches everything revenue.
It starts the moment a lead discovers us and continues long after they move in. Educating, qualifying, visit scheduling, closing, expectation setting, NPS, retention, LTV - it's all connected.
Today, parts of this journey work. But they lack visibility and consistency. Teams operate in silos. Processes exist, but they're not owned. Data is scattered. Accountability is weak.
This role doesn't come with a playbook. It comes with a problem statement and the autonomy to solve it your way. The charter is open - and that's deliberate. We're not looking for someone to execute a defined plan. We're looking for someone who can figure out what the plan should be, build it fast, and iterate faster.
Here's something we believe deeply: growth is no longer a people problem. The ceiling on what one person can do has never been higher - if they know how to use the tools available to them. The best person for this role will treat every week like a cycle - hypothesize, build, deploy, measure, cut what's noise, double what's signal. They'll spin up programs, set up systems, and use AI and automation not as a crutch but as genuine leverage. The goal is more output per unit of time - not more headcount.