<aside> 💡 Apply for this role here.
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Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a new standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting, designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Hey — I’m Shail, co-founder & CEO at Flent 👋🏼
Brand is the most energizing part of my job. For me, brand is perception. It’s not just a logo, a social media post, or a campaign. It’s how people feel when they hear about us, walk into one of our homes, or interact with our content. Every touchpoint — big or small — adds up to the brand we’re building.
Until now, I’ve been the one holding this together. From the tweets we push out, to the decks we share, to the way we launch homes — I’ve been deeply involved in shaping how Flent shows up. But it’s time to bring on someone who can not just match that energy, but take it to the next level.
If you join this team, you’ll work directly with me. I’ll lean on you as my creative right hand — the person who ensures Flent’s brand is sharp, consistent, and world-class across everything we put into the world. You’ll manage and inspire a team of four, push boundaries, and set a standard that makes people look at Flent and say, “these guys get it.”
We’re looking for a full-stack brand leader who can be my partner in building Flent’s brand world. Three things define the person for me: taste-custodian, big-idea thinker, and doer.
You’ll lead a small creative team — visual design, video, copy, social — while also rolling up your sleeves to create yourself. Some days you’ll be ideating and directing campaigns, other days you’ll be refining an idea until it feels sharp enough to carry our name.
Your job is to make sure the brand feels on point — visually, narratively, and experientially — across everything we put out into the world.